About Vivian

I'm Vivian Abreu. I founded SAM D'MONES in 2018, and since the fall of 2020 I've styled clients directly — consultations, closet edits, the whole thing. The label and the styling have fed each other ever since.

Styling teaches you what a lookbook never will. You learn what a woman reaches for on a Tuesday, and what she puts back because the armhole cuts, the fabric shows everything, or it needs a bra that doesn't exist. Most clothes don't fail on design. They fail on details nobody photographs.

SAM D'MONES runs on that education, and it works two ways. I design pieces of my own, and I buy — sourcing from other labels the way I'd shop for a client, so that what's here reads as a wardrobe rather than a catalogue. If a piece isn't something I'd put on a client, it doesn't come in.

Resort and occasion wear, cut to be worn rather than styled once: sets that travel, midis that hold their shape in heat, gowns you can sit down in.

In August 2025 I published Dressing Your Inner Drama Queen — 256 pages on mastering outfits that scream and whisper style, while juggling toddlers and life. It's the argument underneath the store: a woman dresses for the life she's stepping into, not the one she's leaving. Not drama for its own sake. Deliberate dressing for the room you're about to walk into.

If you want help deciding what to wear to something specific, that's the part of the job I've never stopped doing.

— Vivian Abreu